Running an ecommerce business is never easy. You have to contend with changing customer expectations, the big corporations sweeping most of the business and a whole host of other issues that can make running the company an uphill battle. However, while many of these factors are beyond your control, there is something that you get to determine: your website’s visitor happiness. If people enjoy spending time on your site, then they’ll be more likely to give you business. Simple! Below, we take a look at five key ingredients to ensure your visitors have a smile on their face.
Pleasing to the Eye
Humans are capable of being rather superficial when it comes down to it. We judge things by their appearance, and this extends to websites. If you loaded a site that looked like it hadn’t been updated since 2002, then you would be unlikely to stick around and buy something. As such, the design of your site is crucial. You want it to be modern, sleek, and not overly complicated. When it comes to redesigning your site, the emphasis should be on slow and steady improvements, not wholesale changes.
All the biggest and best companies know that loading times are crucially important when it comes to their user experience. People, rightly or wrongly, just do not have patience when it comes to slow loading pages; they’d rather find another site that has what they want rather than waiting around for a slow website to finish loading. As such, it’s crucial that your website loads quickly, and that means for all your customers; if you have visitors from across the world, then use a CDN comparison site to see which content delivery network is best for you. Customers will have few complaints if everything’s loading as expected!
What’s in it for Them?
Your site is kind of about your and your business, but it’s much more about your customers; and specifically, what it does for them. People won’t be visiting your site because they love what you’re doing. They’ll be visiting because you have something that they want. As such, it’s important to look at your website through the lens of your visitors. Give them the products and services that they want as a bare minimum, but you can do more, too. For example, useful ‘how to’ guides are a great marketing tool as it provides a use to your customers and makes them visit your site.
Ease of Use
A website could have the best content, prices, and everything else on the web, but if it is too complicated to use then your visitor happiness levels will go right down. Make sure that your website is easy to use, by everyone that visits your site - not just the technically advanced.
The Fun Factor
Finally, don’t forget to bring the fun factor! Your website shouldn’t be all serious. Where possible, show your fun side and bring a little bit of happiness into people’s lives. It’s sure to put a smile on their faces!