Building trust with customers that aren’t customers yet can be difficult, because it can be hard to prove your product’s worth with someone who hasn’t used it before. There are, however, a few ways that you can help persuade potential customers of your trustworthiness.
The most important thing that you can do to build trust with customers is to be consistent. When a customer feels like they know how you will behave, then they are more likely to trust you.
Offer a Free Trial
Without an established brand, you’re unlikely to get customers being referred by word of mouth. Therefore, you have to offer your potential customers something to draw them in. This could be a free trial, or a demo, like Phorest have done with their salon management software. This means that more consumers will try your product without having to invest much, and they will have more knowledge of your product before they buy.
Value the Relationship
If you want customers to value the relationship that they have with you, then you must value the relationship with them too. You must therefore believe that you have something genuinely valuable to offer your potential customer.
This means never selling them something that isn’t the right solution for them. If you don’t have the right solution for them, then it is better to be honest about it. This is a great way to build trust as the customer knows that you are genuine.
Fix the Problem, Don’t Place Blame
If something goes wrong after the sale, it doesn’t help your customer in any way if you try to place the blame with someone. Instead, try to fix the problem, and deliver on the promises that you made.
Build a Trustworthy Reputation
Before your customers engage with you, or buy from you, they will research you. So it is really important to be consistent, and build a good reputation for your brand. Online is a great way to help to build this, and there are three ways that you can do this. Through earned media, paid media and owned media you can built an online reputation. Earned media is word of mouth, interaction on social media, comments, etc.; is media that you’ve paid for, such as advertising; and owned is things like your website and your social media that you have complete control over. You can use all three of these things to build a good reputation online and off.