Going mobile is crucial to your business’s success — in both senses of the word. Being mobile in the sense of moving your business about freely and easily, and being responsive to mobile devices, such as smartphones and handheld computers, is pivotal. In this day and age, businesses must be able to grab prospective customers’ attention away from their rivals, and being mobile in all the senses of the word helps to do this.
Mobility helps build awareness of your business
Being stuck in an office all day, you can only do so much in regards to marketing your business. Getting out of it every now and again and attempting the best marketing technique — actually talking to people — is a way to make sure the message has been delivered. Ways of doing this include attempting a pop-up shop venture, a short-term venture that make temporary use of a physical space in order to create a long term, lasting impression with potential customers. They are typically found in busy shopping areas such as: city centres, high streets and shopping malls, in order to take full advantage of the high foot traffic in these areas and cut out the middleman by the handing of the business’s information out personally. Businesses use the pop-up system to promote and market themselves as they allow them to connect with a wide range of customers that they have never had the chance to connect with before, as well as taking their produce to the customer, rather than waiting for them to come to them.
Mobility helps you make the sale
When customers do find your website online, it needs to be mobile-friendly or they’ll click away to your competitor. Shopping from smartphones and tablets, otherwise known as mobile commerce, will hit $114 billion in 2017. And not only are people using their phones to shop, they are using them to search for prospective things to shop for. This means your business’s website must be responsive to mobile devices, simply meaning they must work clearly and coherently when accessed on them. If your site isn’t quick to load, simple to navigate, and easy to use even on a small screen, you’ll lose the prospective customer’s interest — and the sale.
Mobile payment facilities and devices are a must
The pace of change in the U.S. payment market shows that over the past five years technology driven payment has not only proved itself to be the generally preferred method of payment, but also the one that holds the most value in terms of total amount. This is because of the freedom that it offers the consumer — they can pay for anything, anytime, anywhere. If the business hasn’t got the facilities to deal with this card, they’ll lose the customer and their custom; this why a mobile card reader should be sought in order to eradicate the problem of not being able to serve a customer. If a customer can’t get served by you, they will find another business that can.
Mobility helps you be more responsive
Cloud-based technology and storage systems mean that you can access your crucial business documents absolutely anywhere. If, say, you're stuck on a train and you’re going to be late getting to the office, if you have a device and an internet connection, you can access whatever you need and get cracking with your working day, even when you’re operating in a mobile manner. With the necessary information you need at your fingertips, you can close sales, invoice customers, or answer crucial questions from employees.
Not being mobile in all senses of the word is a business mistake you must avoid. Once you go mobile, you’ll never go back to being, well, un-mobile.