Almost all small business start off as a one-person show. Near the beginning, a business owner tends to take care of all responsibilities regarding his or her business, such as budgeting, financing, marketing, and even dealing with customers and sales. It makes sense to do this while business is picking up steam, but it gets to a point where the business is too big for one person to do everything on their own. When you get to this point, you need to start hiring help and delegating tasks. Here are a few of the most important people a business owner should consider hiring:
1. Product Manager
Although business owners generally have a lot of passion for the product or service that they are selling, that doesn't necessarily make them experts on it. You need to hire someone whose job it is to know your product or service inside out. Your product manager will research how your competitors make and market your product, and can make suggestions as to how to improve it.
Accounting can be tricky, and is something you just don’t need on your plate as a busy small business owner, so you should consider hiring an accountant to deal with this for you. Tasks like your taxes are not only time-consuming, but they’re complicated too, so it makes a lot more sense to have a professional do them, to ensure that you haven’t made any mistakes. An accountant will also be able to advise you of more cost-efficient ways of running your business, so they’re definitely worth the extra expense.
3. IT Consultant
Smaller business tend to go without an IT department for a long time, as this see it as unnecessary. However, an IT department will be able to fix any computer issues you may have, answer any tech questions, and will be able to ensure your data is safe. You won't need to hire a whole team of people for IT consulting services, just one would be enough, and you could even outsource from an IT consulting company rather than hire someone on a permanent basis.
4. Marketing Generalist
If you want your business to continue to grow, you need to think about marketing and advertising. Unfortunately, business owners are busy people, which is why you need to hire a marketing generalist. Whatever the medium of advertisement you are thinking, whether it be tv ads, flyers, or social media ads, your marketing generalist will be able to handle it and will have the experience to know how to get the public interested in your product or service.
There are lots more people who you should consider hiring, such as sales representatives and even someone for human resources, when your team gets big enough, but these are the top four. As a driven business owner, you may want to do everything on your own, but this simply isn’t possible. No one can do everything on their themselves, especially without wearing themselves out, so consider which tasks are causing you the most bother, and delegate them to others instead.